Hi, I'm Sham...

Thanks for stopping by.Most of the high-stakes work I’ve done over the last 15 years (inside government offices and political campaigns) isn't the kind of stuff that lives in a public archive. However, I’ve curated a small selection from work that is to show the range of what I do.While this portfolio leans toward communications, it’s important to note that the high-level strategy and the technical systems behind these projects are just as much a part of my work as the final output.

• > Read testimonials about my broader work here.

By way of background

I’ve spent my career at the intersection of strategic communications, policy, and operations. I’m at my best in environments where the stakes are high or the brief isn't straightforward, and getting things done requires good people skills and creative problem-solving.Most recently, I've worked in a Chief of Staff-type role where I got to enjoy moving between high-level planning, people management, and hands-on doing.Whether I was managing a multi-million dollar budget in government, or helping a mission-aligned start-up find its feet, my focus has always been the same: bringing a bit of calm to the chaos and delivering clear, measurable results.What that looks like in practice:▸ Strat Comms: From brand voice to advocacy campaigns, building communications that move people to action and help keep reputations safe.▸ Policy & People: Navigating tricky political landscapes to get results, drafting policy briefs, and getting people with different agendas on the same page.▸ Operations: Designing workflows, systems and project managing for anything from a quick launch to a multi-year project.I’m approachable, I’m invested in the people I work with, and I genuinely love helping teams succeed.Tell me what you’re trying to achieve, and let’s get it done!

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Election campaigns

Skills

Professional experience

Education

• > Read an Australian National University profile article about me here.

Awards

Work range examples

Start-Up: Strategic Communications Overhaul

A Berlin-based startup approached me to help them prepare for a critical funding gate. While the initial request was for a pitch deck, I assessed the problem more holistically and delivered a full strategic comms overhaul. This included a new logo, slogan, website, brand voice, narrative, and investor-ready pitch materials designed to present the company’s technology and market opportunity with clarity and credibility.

• > Visit the FluxTech website here.

Not-For-Profit: Integrated Strategic Communications & Marketing Campaign

Government Agency: Digital Comms, Strategic Narrative Work, & Community Consultation

Major Political Party: Some Digital Campaign Videos

Traditional Media Management

Digital & Social Media Accounts: Management

Languages